Branding is how you convey your identity and your services
Having a brand can seem like this incredibly difficult thing to put together but some simple and straightforward considerations will help make your practice a branding success. A successful brand will ensure that patients and referrers alike know exactly what you’re all about.
Picking your practice's name
LASTNAME Physical Therapy
WORD Physical Therapy
Some examples might include Best Physical Therapy or Perfect Physical Therapy
More to think about when picking a name
Ok, now what? How about a logo.
Now that you have a name picked out, it’s time to get a logo going. Whether you’re a new or seasoned practice, find a graphics designer in your area and pay them to create 10 logo options for you to consider and pick the one that you like best. We know that there are generic logos out there or that you can use clip-art or maybe even make something in paint but the money you’ll spend on a graphics designer is relatively short money if you think about it as an investment into the future.
Here are some basics to help you select the best logo possible:
Rounding out your marketing collateral
While you have your graphic designer doing your logo, have them whip up a business card and some stationary for you. You may even have them put together headers for your twitter and facebook pages if you’re going to have those (read more about website basics in this blog post). It’s best to do this all in one-fell-swoop even if you don’t have an immediate need for all of these items.
The bottom line
Your brand is how you showcase who you are and what you offer. With a little bit of planning, you can make some smart decisions on naming and designing your practice’s marketing materials that will serve you well for years to come.