Creating a Financial Forecast Forecasting the future is difficult, but you don’t need a psychic to figure out what business will look like for your physical therapy practice. All you need is your previous financial statements, a general understanding of running a PT business, and some timely research that can …
Responding to Patient Reviews Reviews are a touchy subject because they can impact a PT practice’s efficiency and future business. When prospective patients see these reviews online, it can skew their opinions, good and bad. If you don’t strike the right tone of patient engagement or address the issue head-on, …
Getting Your Patient Engagement Messaging Right What if there was a way to communicate better with your patients? Most PTs do “just ok” with their patient engagement, but there’s often room for improvement. Bridging the gap between average and expert communication starts by deploying a custom strategy. If you understand …
It’s Time to Update Your PT Billing System PT billing systems aren’t cut from the same cloth, as outdated solutions are running rampant through the physical therapy community. In today’s digital world, patients and regulators expect practice owners to keep up with the latest diagnostic codes and every billing claim …
Why Was Your PT Claim Denied? It’s painful extracting payments for physical therapy services—especially when dealing with insurance companies. And if you’ve submitted a claim and it’s denied, resolving the issue likely involves a mess of red tape. Frequently denied claims are one of the biggest issues facing PTs because …
Marketing Your PT Practice Offline The days of marketing your PT practice using billboards, newspaper ads, and person-to-person marketing are categorized as dead by many. In today’s digital society, PTs are using the internet for just about all of their marketing needs. But what if concentrating on digital ads wasn’t …
Get the Best Bang for Your Buck Finding the right marketer for your PT practice can be exhausting. Many marketing professionals have years of experience building brands for companies outside the world of healthcare. Marketing to physical therapy patients can be challenging, but the premise is the same. So, what …
Ways to Grow for Less Cash Physical therapists looking for the most effective ways to promote their practice should look beyond expensive pay-per-click and outsourced marketing solutions. Marketing doesn’t have to bankrupt a practice. In fact, it’s an opportunity to engage with the community and educate your future patients. How …
Where To Now? If you were to tell any physical therapist in 2019 what his or her practice would look like in the year 2021, they probably wouldn’t believe you. The PTs who navigated 2020 had to overcome numerous challenges, many with little to no guidance. So, where does that …
