Getting Your Message and Your Brand Out There Effectively Crafting the perfect ad for your physical therapy practice takes patience, understanding and creativity. The systems in place to generate ad campaigns aren’t difficult, but they require some prerequisite knowledge. The ads themselves are becoming more demanding as physical therapy clinics …
Read moreThe Best Marketing Mediums for Physical Therapy Ads
You Can’t Get Where You’re Going Without a Plan A business plan is an essential formal document and should outline every aspect of an existing or new physical therapy private practice. And while it contains vital information about your finances, management, market, and funding requests—it doesn’t have to be complicated. …
Read moreHow to Create a Business Plan For Your Physical Therapy Private Practice
Your Brand Is One of Your Biggest Marketing Assets Building brand confidence and deploying effective physical therapy marketing in 2020 is vital. It builds trust amongst patients—driving choice and follow through with treatment plans. Additionally, it’s a valuable device to drive volume and retain patients for life. By establishing brand …
Read moreBuilding Brand Confidence Through Physical Therapy Marketing in 2020
2020 is here and with it comes new challenges The physical therapy landscape has changed dramatically in 2020. PT’s are pulling together to tackle some of the hottest issues occurring in physical therapy practices across the United States right now. And while items like self-care are still on the list, …
Read more7 Biggest Issues Facing Physical Therapists in 2020 (And Tips on Tackling Them)
Patient Satisfaction = Retention, Referrals, and Revenue Whether you own a start-up, mid-sized or large PT practice, it’s important to deliver the best possible experiences for your patients and improve patient satisfaction in the long run. Of course, there are many factors that go into achieving patient satisfaction – so …
Read more7 Surefire Ways to Improve Patient Satisfaction at your PT Practice
Small changes, big impact Marketing for your physical therapy practice involves a critical balance between promoting your services while remaining professional and HIPAA compliant. Currently, there is an increasing demand for physical therapy services and new providers are still entering the market with different practice strategies every day. For this reason, …
Read more6 Small Changes to Complement Your Physical Therapy Practice Marketing Strategies
Communicating through the reopening/reactivating process Across the United States, governors are easing restrictions for business closures. While including physical therapy practices were often declared essential, many experience severe patient loss or simply closed temporarily. And while APTA is encouraging clinics to take CDC guidance into careful consideration, communicating with your …
Marketing Still Matters (perhaps even more) These are certainly challenging times and it may seem like marketing isn’t that important right now. That just isn’t true. As many practices are looking to offer PT services via telehealth or planning to offer Medicare e-visits, now is the time to start communicating …
Read moreIf you’ll be offering PT telehealth or e-visits, add the offerings to your website now
Blog, blog, bl, blah, blah? Blogs are everywhere these days. In fact, you’re reading one right now. We’ve talked a lot about having a great website for your practice and that has to be a top priority. If you already have a great website, one question that often comes up …
Read moreShould your Physical Therapy Practice Website Have a Blog?
